SEO Content to Drive Inbound Growth

Objective

Increase traffic to the website and generate MQLs by using search engine optimization (SEO) techniques.

Strategy

Focus on growing traffic to a targeted group of key sell pages by optimizing content for keywords and adding FAQ schema, and improving engagement by publishing video content on select pages.
Publish a regular cadence of new authoritative, high-quality, long-form SEO articles targeting top keywords.
Regularly update and improve high-performing SEO articles.
Increase website speed and improve user engagement by replatforming the site to a headless CMS.

Results

For GoodHire, established a powerful SEO content engine that resulted in:

275% growth in organic traffic
150% increase in leads
Contributed to 8X revenue growth

For Checkr, in one year:

Optimized 12 key product pages
Published 40+ new and updated long-form articles
85% growth in organic traffic
68% increase in leads

Select Articles & Pages

9 Best Background Check Sites & Services in 2024 [Checkr]
Criminal Background Checks sell page [GoodHire]
Complete Guide to "Failed" Background Checks [GoodHire]

Web Page Copywriting

4,229% Increase in Organic Traffic to One Key Page

SEO-led keyword research combined with my copywriting, content, and backlink programs are the primary reason the company improved its position to #2 in SERPs for the top keyword 'background check' (from #18 in 2022). The “Background Check” page has been a top revenue-generating page for more than a year.

Results: 4,229% increase in organic traffic (2022 / 2024)

Combined, these 7 key pages saw a 426% increase in organic traffic (2022 / 2024)