About Me
Hi, I'm Sara.
I help B2B tech companies plan, build, and manage content programs that drive measurable results.
My content marketing philosophy centers on building trust with your audience by delivering valuable content that educates, informs, and inspires. Once you establish trust, your audience keeps coming back for more.
With 10+ years of content experience, I have a proven track record of developing and implementing content strategies that drive engagement and demand.
My Recent Achievements
- Directed creation and execution of multi-channel content for integrated demand generation campaigns, contributing to over $16M in pipeline revenue.
- Directed SEO content strategy to deliver a high volume of high-quality, SEO-optimized articles and web pages that contributed to an 85% increase in organic traffic and a 68% increase in leads.
- Defined and managed digital PR strategy, producing 12 proprietary survey/data reports that top-tier media outlets picked up, earned 500+ backlinks, increased brand awareness, and garnered executive interview opportunities.
My Strengths
- Building and scaling programs to produce E-E-A-T content for SEO that ranks in SERPs.
- Developing full-funnel content strategy and creation for demand gen campaigns.
- Writing web page copy that incorporates SEO best practices and conversion techniques.
- Producing original survey research and data-driven reports for digital PR programs, backlinks, demand gen campaigns, and sales enablement.
- Managing budgets and resourcing external freelance needs and vendors.
My Other Interests
Outside of work, I enjoy reading mystery novels, hiking in the Arizona sunshine, playing board games with friends and family, and nurturing (or trying to keep alive!) my succulent garden.
I love traveling and find inspiration in exploring new cultures and regions, and learning new languages along the way.
Long walks with my labradoodle, Roxy, recharge me, and I occasionally indulge in chocolate croissants and hot lattes to fuel my creativity.