Data-Driven Reports for Digital PR & SEO

1. Improve the site's backlink profile and domain rating (DR) by earning backlinks (URLs) on quality sites with high DRs (+50)
2. Position Checkr as an authoritative, credible source of information
3. Increase brand awareness

Conduct proprietary surveys and data research on timely, newsworthy topics and publish high-quality HTML reports featuring engaging data visuals. Pitch survey data reports to online news outlets and websites with high domain ratings (news outlets and government, university, and nonprofit sites) to secure coverage and citations (backlinks) to the report as well as brand mentions, press coverage, and interview opportunities.

In one year:

• Published 12 reports 
• Earned 500+ backlinks and press mentions with an average domain rating of 73
• Improved Company's domain rating from 72 to 75
• Secured dozens of media interviews and garnered coverage in top-tier media sites such as Forbes, CNBC, Business Insider, Fortune, and syndication in The Business Journals 
• Positioned Company as an authoritative, credible go-to source for quality news information

• Gender Equality in the Workplace: Insights from Women Across Four Generations
• Workplace Disconnect: A Survey of Manager vs. Employee Perspectives
• 2023’s State of the Workplace Survey: In-Office Workers Tell-All
• Insights from American Workers: A Comprehensive Survey on AI in the Workplace