Integrated Demand Gen Campaign

Strengthen Checkr's position as a leader in compliance and increase brand awareness in the hiring space by developing and promoting a first-ever “Checkr State of Screening Compliance in 2024” report (authored by Sara Korolevich).

The report features non-customer survey results, segmented and analyzed according to industry and organization size, as well as proprietary usage data of Checkr reports and product features. The report and related campaign content engages audiences interested in understanding the screening compliance landscape and how to manage its complexity.

The integrated campaign features content targeting prospects at each stage of the funnel.

TOFU content includes the ungated report, a series of articles, organic social posts, videos, LinkedIn Ads, newsletter placements, content syndication, email, and direct mail driving to the campaign landing page.

• View the online digital report
• View as a PDF

MOFU content includes gated and ungated assets, including guides, articles, vertical-specific content, webinars, live-streamed events, and conference speaking opportunities.

• [Guide] The Employers Guide to Navigating Background Check Compliance 
• [Article] Report: 51% of Organizations Aren’t Sure Their Background Check Policy Is Compliant
• [Article] Report: 70% of Organizations Aren’t Following Adverse Action Process; Are You at Risk?
• [Article] Report Reveals Employers’ Top Legislative Concerns Related to Screening
• [Article] Learnings from the State of Screening Compliance

BOFU content includes workshops, product pages, and customer stories.

Generated nearly $900K in sourced pipeline, and $1.8M in influenced pipeline.